Journal of Interactive Marketing Impact Factor, Quartile, Indexing, Ranking
Journal of Interactive Marketing (JIM) is a scholarly journal dedicated to publishing research in the field of Business Management and Accounting, and Published by SAGE. The Print-ISSN of Journal of Interactive Marketing is 1094-9968 and its abbreviation is J Interact Market.
The latest Impact Factor of the Journal of Interactive Marketing for 2026-2027 is 11.8.
The Publication fees (APC) is 3500 USD, 2565 GBP.
Journal of Interactive Marketing Aim and Scope
The Journal of Interactive Marketing aims to identify issues and frame ideas associated with the rapidly expanding field of interactive marketing, which includes both online and offline topics related to the analysis, targeting and service of individual customers. We strive to publish leading-edge, high-quality and original research that presents results, methodologies, theories, concepts, models and applications on any aspect of interactive marketing. The journal has no preferred or disallowed methodologies but is open to conceptually rigorous approaches of any type. Manuscripts should address current or emerging managerial problems and have the potential to impact practice and theory in interactive marketing.
A partial list of topics suitable for publication in the journal might include, but not be limited to:
- Big data analytics
- Multichannel and online retail strategy
- Online advertising
- Web Analytics
- Browsing and buying behavior
- E-service and self-service technology
- Customer relationship management
- Strategic use of IT
- Social media marketing
- Social media monitoring
- Social network analysis
- Mobile marketing
- Search engine marketing
- Influence/viral marketing
- User-generated content
- Privacy, trust and ethical issues
- Dynamic pricing
- Recommendation systems
- Interactive B2B marketing
- Customer journey analysis and marketing
- Microtargeting
- Targeted advertising and promotions
- Content customization
- Content marketing
- Customer engagement
- Ratings/reviews
- Online customer behavior
- Text analytics of online content (both user and brand generated)
- Crowdsourcing
- Marketing analytics
Journal of Interactive Marketing Details
| Journal title | Journal of Interactive Marketing (JIM) |
| Abbreviation | J Interact Market |
| Print ISSN | 1094-9968 |
| Online ISSN | 1520-6653 |
| Publisher Name | SAGE |
| Editor-in-chief | Sonja Gensler |
| Subject Category | Business Management and Accounting |
| Access type | 🔒 Subscription |
| Status | 🟢 Active |
Journal of Interactive Marketing Metrics and Rankings
In the context of academic journals, "Metrics and Rankings" refer to various measures and evaluations used to assess the quality, influence, and impact of a journal.
Below are the metrics and rankings for the journal Journal of Interactive Marketing
| Acceptance rate | 5.3% |
| Impact Factor | 11.8 |
| SJR | 4.092 |
| SNIP | 3.376 |
| Ranking | 365 |
| CiteScore | 17.4 |
| H-Index | 120 |
| Quartile | Q1 |
Journal of Interactive Marketing Article Processing Charge (APC)
| Article Publication Charges (APC) |
3500 USD, 2565 GBP ✳️Without APC Business Management and Accounting Journals |
Journal of Interactive Marketing Abstracting and Indexing
Abstracting and Indexing (A&I) refers to the processes that help organize and categorize academic journals, making them easier to find and access for researchers and scholars
| Abstracting and Indexing |
Journal of Interactive Marketing Submission
If you would like to submit a manuscript or visit the journal's website, please click on the link below.
| Journal Submission | 🔗 Journal Website |
