Marketing Theory Impact Factor, Quartile, Indexing, Ranking

Marketing Theory (Mo) is a scholarly journal dedicated to publishing research in the field of Business, Management and Accounting, and Published by SAGE. The Print-ISSN of Marketing Theory is 1470-5931 and its abbreviation is Mark Theory.

The Publicaiton fees (APC) is 3500 USD.

Marketing Theory provides a fully peer reviewed specialised academic medium and main reference for the development and dissemination of alternative and critical perspectives on marketing theory. A growing number of researchers and management practitioners who believe that conventional marketing theory is often ill suited to the challenges of the modern business environment. The aim of Marketing Theory is to create a high quality, specialist outlet for management and social scientists who are committed to developing and reformulating marketing as an academic discipline by critically analysing existing theory. The journal promotes an ethos that is explicitly theory driven; international in scope and vision; open, reflexive, imaginative and critical; and interdisciplinary.

• Journal Website
• Scopus
• SCImago