Marketing Theory Impact Factor 2025-26

Marketing Theory (Mo) is a scholarly journal dedicated to publishing research in the field of Business, Management and Accounting, and Published by SAGE. The Print-ISSN of Marketing Theory is 1470-5931 and its abbreviation is Mark Theory.

The latest Impact Factor of the Marketing Theory for 2025-2026 is 4.23.

The impact factor or journal impact factor of an academic journal is a scientometric index calculated by Clarivate that reflects the yearly mean number of citations of articles published in the last two years in a given journal, as indexed by Clarivate's Web of Science.

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