Journal of Public Policy and Marketing Impact Factor, Quartile, Indexing, Ranking

Journal of Public Policy and Marketing (JPPM) is a scholarly journal dedicated to publishing research in the field of Economics, Econometrics and Finance, and Published by SAGE. The Print-ISSN of Journal of Public Policy and Marketing is 0743-9156 and its abbreviation is J Public Policy Mark.

The Publicaiton fees (APC) is 5000 USD, 3665 GBP.

JPP&M publishes articles on (1) current public policy subjects and (2) enduring conceptual or empirical studies that have public policy implications.

First, because JPP&M publishes articles on current public policy issues, manuscripts that address topical problems are strongly encouraged. The focus of articles should be thoughtful and insightful analyses of public issues that affect the profession of marketing. Articles should be scholarly, practical, and well documented, and they should meet generally accepted standards for conceptual and analytical rigor appropriate for a premier professional journal. Recent issues addressed in the journal have included consumer privacy, product warnings, deregulation, the role of the FTC and the state in regulating marketing and advertising, health care, pricing, international trade, and vulnerable populations.

Second, JPP&M encourages the submission of manuscripts that advance theory development or research methods in the field. For example, manuscripts that focus on understanding consumers' processing of warning messages, developing methods for clustering products into relevant markets for antitrust analysis, or providing ethical foundations of appropriate marketing activity are suitable for publication.

• Journal Website
• PubMed
• Scopus
• SCImago