Marketing Letters (ML) is a scholarly journal dedicated to publishing research in the field of Economics, Econometrics and Finance, and Published by Springer.
The Print-ISSN of Marketing Letters is 0923-0645 and its abbreviation is Mark Lett.
The latest Impact Factor of the Marketing Letters for 2024-2025 is 3.6.
The Publicaiton fees (APC) is £2190.00/$3090.00/€2490.00.
Marketing Letters: A Journal of Research in Marketing mission is to publish provocative, novel findings on important and current marketing topics that spark conversations. The journal invites full length research articles that are high-quality, shorter papers (under 5,000 words, includes all) on marketing, the emphasis being on immediacy and current interest. The journal also invites preregistered replication reports that conceptually replicate and extend understanding of boundary conditions of influential published marketing papers.
The focus of Marketing Letters is on empirical findings, methodological papers, and theoretical and conceptual insights across areas of research in marketing.
Marketing Letters is required reading for anyone working in marketing science, consumer research, methodology, and marketing strategy and management.
The key subject areas and topics covered in Marketing Letters are: choice models, consumer behavior, consumer research, management science, market research, sales and advertising, marketing management, marketing research, marketing science, psychology, and statistics.
In the context of academic journals, "Metrics and Rankings" refer to various measures and evaluations used to assess the quality, influence, and impact of a journal.
Below are the metrics and rankings for the journal Marketing Letters
Abstracting and Indexing (A&I) refers to the processes that help organize and categorize academic journals, making them easier to find and access for researchers and scholars
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