Indian Journal of Marketing 影响因子、索引、排名

Indian Journal of Marketing 是一本致力于发表该领域研究成果的学术期刊 Business, Management and Accounting. Associated Management Consultants Private Limited 是这本受人尊敬的期刊的出版商。. P-ISSN 分配给 Indian Journal of Marketing 是 0973-8703 它的缩写形式是 Indian J Mark.

Indian Journal of Marketing is a double blind peer reviewed refereed monthly journal, which is being published since 1968. It is an authentic research publication dealing with the following topics: marketing, advertising, consumer behaviour, sales management, advertising & promotion management, marketing strategy, customer loyalty, marketing segmentation and targeting, customer value modelling, business information systems (MIS), business law, communication, direct marketing, e-commerce, global business, marketing research, marketing theory & applications, office administration/management, retailing, sales/selling, services, online branding, strategic use of IT, multichannel marketing, digital marketing, social media and social networks, viral marketing, mobile marketing, direct and interactive B2B marketing, and agricultural marketing among others.

Being a continuous medium of marketing education, it enjoys the readership of academicians, students, and marketing managers from top B-schools, universities, and colleges in India and abroad. Its objective is to disseminate knowledge, which ensures good practice of professional marketing. By encouraging research and thinking, it attempts to contribute to a better perception of marketing theories, its framework, resources, structures, systems, processes, and performance of organizations. Its focal point is on research and reflections relevant to academicians and practicing managers.

Indian Journal of Marketing 缩写 : 期刊缩写是指用于表示学术期刊完整标题的缩写形式或首字母缩略词。 它是一种常用的速记方式，有助于在学术出版物、参考书目和数据库中引用、索引和引用期刊。

的缩写 Indian Journal of Marketing 是 Indian J Mark

Indian Journal of Marketing 排行 : 期刊排名是指对学术期刊进行评估和分类的过程 (Indian Journal of Marketing) 基于各种标准，例如影响因子、引用指标、专家评估和其他指标。 排名系统旨在提供期刊在特定领域或学科内的质量、影响力和声望的指示。

的排名 Indian Journal of Marketing 是 17142 (2025)

Indian Journal of Marketing SCImago : SCImago 期刊排名 (SJR) 是由 SCImago Lab 开发的指标和数据库，提供有关学术期刊的科学影响力和声望的信息。 SCImago 是一个位于西班牙的独立研究小组，专注于科学期刊的文献计量分析和排名。

的SCImagoIndian Journal of Marketing 是 0.243

Indian Journal of Marketing H指数 : 期刊 H 指数是根据学术期刊的出版物以及这些出版物获得的引用次数来衡量学术期刊的影响力和影响力的指标。 它源自作者 h 指数的概念，该指数根据单个研究人员被引用次数最多的论文来评估其影响力。

H 指数 Indian Journal of Marketing 是 12

Indian Journal of Marketing 索引 : 期刊索引是指将期刊纳入对学术出版物进行分类和组织的可搜索数据库或索引的过程。 索引服务旨在使研究人员、学者和读者更轻松地发现和访问特定领域或学科内各种期刊的文章。

这 Indian Journal of Marketing 这 索引于

• UGC
• Scopus
• J Gate
• Indian Science Abstracts
• Google Scholar

被索引的期刊表明它已经过期刊索引者的彻底审查过程，以满足特定的标准和要求。

• Journal Website
• Scopus
• SCImago