How many reviewers for Journal of Consumer Research? - (JCR) Founded in 1974, JCR publishes empirical, theoretical, and methodological papers of the highest quality on topics in consumer research. The overriding criterion for publication in JCR is that the paper should advance understanding of consumer behavior or the conduct of consumer research. Typically, a paper suitable for JCR should attempt to advance, deepen, or repudiate existing published research about consumption, and offer conceptual and empirical support for its claims. more...
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